The impact of internet marketing in retailing Essay

The impact of internet marketing in retailing - Essay Example The information would be sent to the grocery shop through Internet and the grocery would be delivered at our doorsteps. The concept of E- com goes even beyond this; various firms would float their needs, projects and tenders through Internet web. The management consultant, vendors, engineering consultants and other business groups would come online to discuss various aspects of the project. All mandatory information relating to costing, engineering details calculations, and prices would also be shared here on- line. The orders would be discussed and then placed on-line. And the executions would also be done through Internet. The various aspects of information transfer would involve management and engineering information then all types of text, graphics, tables and figures. The process of E-com is getting a big momentum in global industry as a whole unit after globalization. Currently, the most serious application of Internet is in the area of internet marketing. E-mail services are v ery cheap and are used by businessmen and individuals worldwide for information transfer. ... ng the creation of a national information backbone, which would be used for national information infrastructure and for the promotion of Internet services. We must get out of the agricultural age and must jump on to information technology bandwagon. The possibilities on Internet marketing are endless. For example, it would be possible to have marketing through voice transmission via Internet. All the major national streams—defense, industry, software development and exports, international trading, bilateral agreements, information exchange and information needs for daily usage—would benefit from this latest technological marvel (Cotter, 2002). Today, there is a lack of a good data transmission networks. According to a survey, there is likely to be a demand of 50, 00,000 Internet connections in the metropolises. Internet Marketing Strategies The major strategies used for internet marketing is as follows: Web design First of all we must have a good web site where we shoul d display the articles to sell. Since there are billions of web pages are there in internet, one should design his web site to catch attention from the customers. The customer should be able to know the various features of the product he wants to know. So, one should be able to display the web site well in style to catch good customers (Armistead & Keily, 2003). Free publicity As internet is a plat form where all the buyers and sellers meet, it offers ample scope to market his products and services. So we can use all social marketing tools for the same. We have face book, twitter and a number of web related plat forms are there to interact with the customers and buyers. Sending effective e- mails is the powerful tool as far as the internet marketing is concerned (Hoffman & Novak, 1996). SEO Search