Brand analysis Essay Example | Topics and Well Written Essays - 1500 words

Brand analysis - Essay Example Physicians categorize Advil as an anti-inflammatory drug without steroid content (NSAID). Advil pain reliever is a product manufactured in 1984 by the world’s largest multinational pharmaceutical company known as Pfizer in America (Bixby 1). From 1984 to date, Advil painkiller has faced market competition from other painkiller drugs such as Vanquish and aspirin drugs, with Tylenol being the major competitor in the pharmaceutical market. Advil precipitation drugs have been receiving high demands from local, regional, and international consumers ever since 1984 to 2013. The latter enhances an individual’s perceptions on the positive relieving effects of the ibuprofen products to muscles and body pains. Advil has received numerous endorsements from families, sportsmen and women, and global physicians as the perfect pain reliever in relation to other painkillers in the market. However, the pharmaceutical market research on over-the-counter drugs (Dolcera Conference 51) has proven that, over the Advil’s marketing years in the United States it has met an effective advertisement and sales target, as an outstanding global pharmaceutical product industry. Dolcera provided the market study information on the Advil’s competitive assessment, and advertising study of the prescription drug in the consumer market. From Dolcera Conference analysis by professionals, the compound annual growth of Advil painkiller drug with other OTC drugs in the market, from 2006 to 2014 to be 2.7% with 3.3% of the annual growth between 2006 to 2009, during a constant 2.7% annual growth rate from 2009 to 2014 (Bixby 1). However, new OTC consumer switch approvals from FND, points out Advil painkiller drugs as to receive high pharmaceutical approval over the years from 2007 to date in the consumer markets in USA ("Nurses Drug Alert 63). Advil drug type contains the following ingredients; ibuprofen, pseudoephedrine Hcl and NDA, as to have the highest approval