Buisness Essay Example | Topics and Well Written Essays - 3750 words

Buisness - Essay Example as a template for a business proposal for a new Blackberry accessory company in the UAE, as a benchmark for how best to gain consumer interest and which specific aspects of design should be left out. This new business is described in this report, along with a discussion of the current business environment in the UAE in order to determine whether the new online company, Mobile by Design, can actually be competitive and turn a profit in a growing business climate. There is evidence that there is a high consumer demand not only for Blackberry and other mobile technology products, but a strong e-procurement system is also being developed which will assist in the supply chain needs of the new start-up internet commerce company. With various partnerships, trade show promotions, and print advertisements (amongst other opportunities for promotion), Mobile by Design intends to corner the UAE market in the sale of these devices. The promotional and consumer segmenting plans for this new busine ss are described in this paper. Two online companies selling different consumer merchandise were compared and contrasted in order to determine whether they were designed and launched according to web site design principles. These two e-commerce websites are Musicroom.com and Amazon.co.uk. Musicroom is an online company selling to specific niche markets in the music industry, with their products ranging from music sheets to musical instruments, as well as various CDs and DVDs associated with the music industry. Amazon.co.uk is a conglomerate online organisation selling everything from bedding sheets to bulk food products and services not only the UK, but the whole of the Amazon.com company services a multi-national consumer audience. Musicroom.com utilises very eye-catching graphics on the company’s home page, using a blend of different, vibrant yellows, reds and blues in order to enhance the users’ visual perception of the company and its website design. Seigel (2005) offers that